Wednesday, May 20, 2015

Animation: Research

Animation: Research

Hayao Miyazaki, born January 5, 1941, is a Japanese film director, producer, screenwriter, animator, author, and manga artist. Through a career that has spanned five decades, Miyazaki has attained international acclaim as a masterful storyteller and as a maker of anime feature films and, along with Isao Takahata, co-founded Studio Ghibli, a film and animation studio. The success of Miyazaki's films has invited comparisons with American animator Walt Disney, and American directors Steven Spielberg and Orson Welles.

Born in Bunky, Tokyo, Miyazaki began his animation career in 1963, when he joined Toei Animation. From there, Miyazaki worked as an in-between artist for Gulliver's Travels Beyond the Moon, where he pitched ideas that eventually became the movie's ending. He continued to work in various roles in the animation industry until he directed his first feature film, Lupin III: The Castle of Cagliostro, released in 1979. After the success of his next film, Nausicaa of the Valley of the Wind (1984), he co-founded Studio Ghibli, where he continued to produce many feature films. While Miyazaki's films have long enjoyed both commercial and critical success in Japan, he remained largely unknown to the West until Miramax Films released Princess Mononoke (1997). Princess Mononoke was briefly the highest-grossing film in Japan until it was eclipsed by another 1997 film, Titanic, and it became the first animated film to win Picture of the Year at the Japanese Academy Awards. Miyazaki's next film, Spirited Away (2001), topped Titanic’s sales at the Japanese box office, won Picture of the Year at the Japanese Academy Awards, and was the first anime film to win an American Academy Award. 

Miyazaki's films often contain recurrent themes, like humanity's relationship with nature and technology, feminism, and the difficulty of maintaining a pacifist ethic. The protagonists of his films are often strong, independent girls or young women. While two of his films, The Castle of Cagliostro and Castle in the Sky, involve traditional villains, his other films like Nausicaa and Princess Mononoke present morally ambiguous antagonists with redeeming qualities. He co-wrote films The Secret World of Arrietty, released in July 2010 in Japan and February 2012 in the United States; and From Up on Poppy Hill released in July 2011 in Japan and March 2013 in the United States. Miyazaki's newest film The Wind Rises was released on July 20, 2013 and screened internationally in February 2014. Miyazaki announced on September 1, 2013 that this would be his final feature-length film. In November 2014, Miyazaki was awarded an Honorary Academy Award for his impact on animation and cinema. In 2002, American film critic Roger Ebert suggested that Miyazaki may be the best animation filmmaker in history, praising the depth and artistry of his films.


Animation: Bouncy Ball






Friday, April 24, 2015

Culture Jammer Ad: Reflection

Name: Antonette Nolan
Culture Jammer Ad title: Olay Irony
Medium: Photoshop
Date: Friday, April 24th 2015

Technical

            Within Olay Irony I used a few new tools and technical steps that I had not previously had much experience with. All of them were used to edit layers’ coloring in different ways. I used several warming photo filters to make the model’s skin darker (she was originally European), and played with the color curves for the same reason. In addition, I created a flat brown layer above the model’s image and used the “multiply” option to create a smooth, dark finish. Finally, I experimented with opacity changes on nearly all layers.

Idea or Concept

            When first presented with the opportunity to create a satirical ad, I thought it was almost too good to be true! I have always had an interest in criticizing unethical organizations (for many years I actually wanted to be a libertarian political cartoonist), so this project provided the perfect chance to experiment. I chose to target Olay’s skin-whitening creams because of the company’s ironic slogan, “Love the skin you’re in”. The message sounds cute and caring, while the products themselves say the exact opposite. Thus, I replaced the word “love” with a more appropriate verb: “loath”. I did not find that this concept changed much as I worked on the piece. The irony stayed fresh, so I did not wonder from my original plans. This, obviously, lead me to title the piece Olay Irony. The floating feathers, sleek fonts and white background all give the “feel” of a real cosmetic advertisement.

Influences

            No particular artist (that I can think of!) influenced my work in this project. I did, however, research Olay’s (and other prominent cosmetic producers’) advertisements before creating my own from scratch. I suppose their style influenced my own, and at least may have affected how I used the colors and space in Olay Irony.

Composition

            I balanced the composition asymmetrically, with most of the “weight” in Olay Irony on the left side (the model). I intended most of the emphasis in the advertisement to be on the model’s bleached face, but also (secondarily) on the writing in the upper right-hand corner. I believe I succeeded in this for the most part, specifically through use of contrast and space (the model’s tanned skin is eye-grabbing because it contrasts with the white background, while the writing stands out because there are no feathers surrounding it). I wanted the viewer’s eyes to first focus on the model on the left, move up and right to the message, down to the image of the whitening products, and then again down to Olay’s logo and altered slogan. Each of the feathers is placed on a specific angle and made a certain size in order to push the viewer’s eye in a somewhat circular motion around the advertisement.

Motivation

            I suppose my ideas for this piece all began with my interest in the fashion industry. I had been thinking about makeup a lot, since I would actually love to attend school for the subject. After researching several prominent cosmetic companies I was astonished to find that, despite many manufacturers claiming to have women’s interests at heart in their slogans, they also sell skin-whitening products to women in poorer countries (where darker skin is stigmatized—the darker the skin one has, the poorer it is assumed one is). I must confess I was a more than a little disgusted, and thus decided to base my culture jammer ad on the topic.

Critical Assessment             

            Personally, I found the altered slogan (“Loath (rather than love) the skin you’re in”) and the model’s perplexed face to be the most interesting and successful parts of the entire piece. I had to change her features a lot to give her a worried, unsatisfied look (which many women, I am sure, could identify with), while the word ‘loath’ fit so perfectly in ‘love’s place! If I had had additional time, I believe that I may have looked for a way to make the model’s skin darker in hue—the current darkness seems a little too ‘shadowy’.

Culture Jammer Ad: Olay Irony


Thursday, April 16, 2015

Culture Jammer Ad: Questions


1.  What company does the advertisement represent/subvert?

This advertisement is subverting Apple Inc.

2.  What kind of product(s) is being advertised? 

            An iPad is being “advertised”.

3.  What imagery is used in the advertisement to subvert?

A sad-eyed and extremely malnourished African child is cleverly placed to the right of the “thinner than ever” iPad.

4.  What message (text, copy) is used in the advertisement? 

            The text “Thinner than ever” appears in the centre of the advertisement.

5.  How are the elements and principles of design used to convey a message?

            I believe the most powerful factors in this advertisement are the colors used. The classic white background and grey font—Apple’s signature combination—are a visual hook for the viewer; immediately one assumes that it is America’s top smartphone manufacturer. The iPad is held by a Caucasian hand (symbolizing rich American consumers) while the small boy (encompassing third-world workers) is black. 

6.  Who is the target audience of the advertisement?

            I believe this advertisement targets those who feel the need to stay constantly “up-to-date” in regards to purchasing the latest Apple products.     

7.  Does the ad jam convey a clear and successful message?

            I suppose this ad jam could be taken in different ways, but it really spoke to me as soon as I saw it. All of my Apple products are at least five years old, and I really don’t understand why one should buy new iPads, iPhones, etc. when the first are in good condition

8.  How could the ad jam be improved?

            To be honest, I don’t think I would change anything about this ad jam. Its beauty is its simplicity!


1.  What company does the advertisement represent/subvert?

This advertisement is subverting Malboro, a cigarette manufacturer.

2.  What kind of product(s) is being advertised? 

            Cigarettes are being “advertised”.

3.  What imagery is used in the advertisement to subvert?

The entire advertisement’s background features a photograph of a full cemetery.

4.  What message (text, copy) is used in the advertisement? 

            The text “Welcome to Malboro Country” appears in the top right of the advertisement.

5.  How are the elements and principles of design used to convey a message?

             I think that, firstly, perspective and line are important elements in ensuring that the cemetery looks “chock-full”. As well, color plays a significant role; the red writing stands out well against the green meadows, as it is its complimentary color.

6.  Who is the target audience of the advertisement?

            This advertisement, I think, targets both those who smoke and those who are tempted to start with an innocent purchase of cigarettes.

7.  Does the ad jam convey a clear and successful message?

            Absolutely. I do not see any way in which this ad jam could be taken in a way other than its intent.

8.  How could the ad jam be improved?

            Once again, I do not think there is anything in this ad jam that should be changed. It is blatant and wonderful.


Monday, April 13, 2015

3D Photos

Note:

I find that looking through the red lense with my right eye and the blue with my left works the best for these photos.